Systems & Execution · Teaching & Facilitation · Strategy & Governance · Build Studio
I help organizations turn commercial intent into working systems, governed decisions, and practical tools people can use.
My work has moved across functions, industries, and environments: product development, commercial finance, trade governance, CPG software deployment, teaching, research, applied AI, and hands-on digital builds. The useful pattern across all of it is the role I repeatedly play inside complicated systems: translator, operator, facilitator, advisor, builder.
The four pillars below are the organized version of that pattern.
These are not separate services. They are the operating layer underneath the work.
Between what was said and what was understood. Between commercial intent and system design. Between technical findings and strategic implications. Between functions that use the same words but mean different things — Finance, Sales, IT, Operations, vendors, executives, students, and clients.
Complex ideas communicated clearly in written, verbal, and visual form. Equally comfortable writing a governance framework, leading a client workshop, teaching a finance class, or presenting to a board. Strong at distilling dense material into language people can actually use.
Pattern recognition in systems under pressure. Finding where a problem is actually located — data, process, incentive, configuration, adoption, or commercial logic — before attempting to fix the wrong thing. The goal is an accurate diagnosis, not a convenient explanation.
Creativity as a practical operating skill: naming problems clearly, designing better learning environments, building useful tools, making complex systems visible, and keeping people engaged long enough to understand the work.
The same underlying challenge — commercial intent not connecting to actual outcomes — can be addressed from four angles. These are four modes of engagement, not four separate practices. Most engagements touch more than one. The entry point is wherever the problem lives.
Inside the system, doing the work.
Developing people and teams.
Advising at the decision-making level.
Creating new tools and artifacts.
Hover or focus each card to see the detail. Click through to the full pillar page.
I work inside commercial software environments: configuring, testing, validating, and stabilizing the logic between commercial intent and system behavior.
I design and deliver practical learning, and help organizations build the human capability to understand, govern, and improve complex systems.
I help leaders and investors connect tactical execution to strategic implications — governance, reporting, financial accountability, risk, and value creation.
I build practical tools, prototypes, simulations, and digital assets that help people understand decisions, test ideas, and move faster.
A compact map of the roles and environments that underpin the four pillars.
L'Oréal / SalonCentric
Finance Director — Commercial Finance & Trade Governance
Oct 2015–Sep 2018 · Tampa Bay / New York / New Jersey
$394M direct P&L · $1.1B channel operation · 330+ bps gross margin recovery · 7-person team built from scratch
Visualfabriq — Client Delivery Environments
Embedded Implementation Advisor — RGM & TPM/TPO
Dec 2022–May 2024 · Hybrid
24 markets · Nestlé · Mars · Haleon · Deoleo · North America, Europe, Middle East & Africa
Doppler/Edward
Advisor
May 2024–Present · Lyon, France
Independent advisory, commercial execution diagnostics, PE / investor due diligence support, applied AI, and product-building.
Teaching — CEFAM · emlyon · INSEEC · USAC · ISCPA
Lecturer & Researcher
2018–2026 · Lyon, France
FP&A · Financial markets · Marketing · Digital marketing · Media studies · Communications · AI in business education · Resilience research · Scenario planning
Full career detail — EO Products, Estée Lauder / Clinique, Doppler Beverage Advisory, and more — in the Experience Archive.
If the problem involves commercial execution, trade spend, ERP behavior, RGM / TPM systems, financial reporting, governance, or outcomes that no one can quite reconcile — send the note.
If the problem involves commercial execution, trade spend, ERP behavior, RGM / TPM systems, financial reporting, governance, or outcomes that no one can quite reconcile — send the note.
Lyon, France · joshua@doppleredward.com · LinkedIn